GM – Circle Sales Capability Job in Vodafone Idea

Job Req ID: 27046

Location: Lucknow, IN

Function: Sales and Distribution

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.


General Manager – Circle Sales Capability

Job Level/ Designation

General Manager – Circle Sales Capability

Function / Department

Sales & Distribution


Lucknow, UPE

Job Purpose

The Sales Capability Manager is accountable for Sell-out focus, Capability building, R&R and UAT and testing Support for Sales system and automation.

The role drives identification and fulfilment of capability gaps for the channel teams. It also enables execution and governance of all Sales R&R programs (incl SIP, Circle Combat etc). Additionally, the role is accountable for ongoing trade engagement to build advocacy.
Consequently, the role impacts delivery of business targets across channels and customer experience through on roll/ off roll and channel partner teams. The role also plsy a critical role in requirement gathering and UAT testing during implementation of all sales systems and processes

Key Result Areas/ Accountabilities

Sell Out Focus

Promoter agency management
Trade Marketing
Shopper Activation

Capability Building

Salesforce Automation tools change program
Onboarding, training for frontline
HSW cascade, compliance and governance
Agency Management & Governance
Market Audits & Compliance
Retailer NPS/T-SAT & analytics


SIP Payouts & Utilization
National R&R : Circle combat & Zonathon
TSE / TSM ASM Incentive Management –criterion, utilization and effectiveness


Co-ordinate user testing for all systems and automations relating to Sales and Distribution
Actively participate in requirement gathering process for all sales systems and automations including getting relevant inputs from key stakeholders in the circle.
Identifying opportunities for automation and digitalization of sales process in the circle
Ensure testing of all scenarios under UAT during implementation of Sales systems and automations
Give circle UAT sign off for all sales system and automations

Core Competencies, Knowledge, Experience

6 – 8 years of experience in Sales, preferably in a Telecom, FMCG or FMCD industry.
Strong analytical & conceptual skills. A systemic orientation to implementation
Ability to manage the highest levels of interaction with top management, both internally and externally
Ability to determine needs for people development. Exposure to training so as to effectively lead functional capability building initiatives
Ability to ensure adherence to processes

Must have technical / professional qualifications

University Degree in Business/MBA calibre or equivalent qualification
Strong analytical ability to unlock business opportunities
Powerful influencing and effective relationship management skills
Independent thought leadership and drive to execute

Key Performance Indicators

Ensure roll-out of all incentive schemes across channels and ensure effective utilization of incentive schemes by SIP roles
Effective resolution of all customer and channel partner queries
Build and develop the sales capability of the organization (based on understanding of best practices) – Identify training gaps for sales force based on customer/channel partner issues. Drive digital engagement and certification of all stake holders on functional modules and other behavioural modules implemented from time to time
Govern sales processes (mSmart reporting etc)

Vodafone Idea Limited (formerly Idea Cellular Limited) An Aditya Birla Group & Vodafone partnership

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