Digital Marketing Executive Job in Sigma Softwares

Job Description
Designation: Digital Marketing Executive
Experience- 0 to 5 years

We seek an intelligent Digital Marketing person who has the required level of training together with the drive and determination to succeed in a Digital Marketing environment.
Key Functional Areas of Responsibility
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Assist in the formulation of strategies to build a lasting digital connection with Clients
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.)
Launch optimized online adverts through Google AdWords to increase company and brand awareness
Co-ordinate with vendor to performing activities relating to Search Engine Optimization on a continuous basis (keyword, image optimization etc.).
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Promoting products and/or services in the digital space.
Using and researching the internet and new media to reach new customers, generate leads and retain existing customers

Required Skills:-
Passion for SEO and internet marketing
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices
Experience with, Google Adwords and email campaigns and SEO/SEM
Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills BSc/BCS/BBA/MBA in Marketing, Digital Marketing or relevant field.

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